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Enjoy these free articles on a wide range of Blogging and Website Content.

Here Is Why Blogs Are a Marketer's Dream

A. Six Keys that Make Blogs Unique

There are six elements of a blog that distinguish it from other channels of communication. Although you can find these traits elsewhere — and none by itself is remarkable — yet in the final assembly, these elements are the most powerful two-way Internet communications tool developed so far.

1. A Blog Is A Publishing System. Each blog post is instantly published into the Internet world. Any blogger becomes an instant publisher and he can cheaply broadcast his words (or his videos, audio or artwork) throughout the world.

2. Blogs Are Easily Found. Through search engines, people can find a blog's articles by subject, by author or by both. The more often a blogger posts, the more likely his blog will be found.

3. Blogs Are Social Creatures. In the blogosphere, interesting topical conversations can easily move from site to site, linking to each other. The blogosphere really can become just one big conversation, all linked together. Through blogs, people share their thoughts and interests and build relationships unrestricted by geographical boundaries.

4. Blogs Can Easily Be Syndicated. If your readers click on an icon, they can receive instant "free home delivery" to their computer. RSS enabled blogs can also go straight into email software. The RSS process is much more efficient than past methods of visiting one page of a website and looking to see if there were any changes.

5. Blogs Are Easily Link-able. Because every blogger can link to any other blog of his choosing, each blog potentially has access to tens of millions of people who visit the blogosphere every day.

6. Blogs Grow Virally. Information can actually spread faster through blogs than it does when coming from a regular news service. When there is a crisis in the world, especially in some country that is hard to send reporters, blogs become an indispensable form of communication that even the news networks rely upon. Currently, no other viral marketing system matches the speed and efficiency of blogging.

B. Blogs Are Content Management Systems

It is exciting when you realize that a well designed blog program is a full blown content management system. All of the posts and pages that you put into this system can be organized in such a way that they make it much easier for people to find your articles. This all comes automatically when you use most blog software programs.

In contrast, most website creation software does not automatically organize your site. You have to put a lot of effort into organizing a website, which involves a lot of work. Blog software that is organized properly makes it so much easier for untrained people to publish their content. Many web masters are actually starting to use blog software for their websites.

C. Blogs Are A Marketer's Dream

1. Blogs Are An Internet Content Delivery System. The marriage of this content management software with the already revolutionary Internet delivery system has created a new theater which anyone can jump on and perform. Think about it. Without asking anyone's permission, your message can quickly be seen or heard all over the world. By authoring your own blog, you become your own publisher. You can broadcast your prose, show off your photos or pitch your products. All by yourself, your message goes out to the entire civilized world.

2. Blogs Are Themselves A Marketplace. At the moment, blog readers tend to be on the younger side, affluent and quite likely to be influential within their social circles. In one survey, 41 percent of blog readers made in excess of $75,000. So blog readers often have discretionary income. This makes them a growing segment of prime real estate within the Internet marketplace. Creative businessmen are smart to advertise within popular blogs. They are also wise to create their own blogs to lure these affluent readers into their fold.

3. Blogs Are Inexpensive and Effective. One of the best things about blogs is that they cost little to put up and run. Blogs are also easy to create and build up in size, so even if you only have a little to spend, you can still develop a wide audience. The bigger your audience, the more potential you will have for turning that readership into income. You can also create one or more blogs without a lot of outside help, working from the privacy of your home. No long commitments are necessary. And you can do all of this in your spare time.

One of the most exciting marketing facts benefiting blogs is that search engines just love them. This can be exhilarating for any Internet marketer who has spent hours and lots of money building a website only to receive little or no traffic. If done correctly, a blog is much more likely to attract the attention of the search engines and be ranked high in the listings.

NEXT: 8 Reasons Search Engines Love Blogs

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Depresion 2.0
Is Here!
Recently I have become a world traveler. Here I am at a resort in the Philippines with my wife Nikki.

I can tell you first hand, this recession is impacting people around the world. We are now facing the greatest recession since the Great Depression of the 1930's. I call it Depression 2.0.

 Count on the fact that conditions will get much worse. Warren Buffett, probably the world's richest man and one of the smartest business minds of our generation, recently predicted that things will  continue to get worse until the end of 2010! But he is also optimistic about the ability of the USA and the world to bounce back in the future.

If you have lost your job (or are about to), you should understand that the real difference between today and the 1930's will be our ability to communicate with other people and sell products and information throughout the world. If you want to insulate yourself against the worsening financial conditions that will continue to plague the entire planet for some time to come, then learn how to be successful on the Internet! This FREE website will be a great help in the coming months.
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