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More Reasons Why Blogs Are a Marketer's Dream

1. Search Engines Love Blogs Because They Offer Lots Of Content. You've probably heard the phrase, "content is the King." Information is what people are searching for; they use the Net to find answers to their questions. Because blogs are usually full of word rich posts containing lots of content, they offer search engines exactly what they have been programmed to find — words on subjects that visitors are searching for.

2. Blogs Are Popular With Search Engines Because They Are Updated Regularly. Blogs frequently add new posts, and when they do, they alert the search engines (through pinging) so that Google and Yahoo are much more likely to come running to index all those new words. The more you update, the more search engines will send their spiders out to your website. This means new articles are much more likely to be immediately indexed within the search engines.

3. Blogs Usually Focus On One Particular Content Niche. Theme or niche content found in many blogs are favored by search engines. Theme information is almost always seen as having more value than blogs aimed at generic subject matter that tries to be all things to all people.

Because blogs are more likely to narrow their focus and target a niche, search engines soon compute that a blog with lots of pages on a more narrow subject is an "authoritative site". Being seen as an authority on any particular subject, brings you up in the ranking for the search terms that are being used to find your blog topic. So Google and Yahoo are likely to serve up authority sites quicker then websites with less content, because surfers are much more likely to be happy with those results.

4. Because Blogs Are Popular With Readers, Search Engines Search Them Regularly. Search engines go where people want them to go, and because people are looking for and reading these types of blogs, the search engines want to keep up with them and index their content.

5. Blogs Are Promoted By Many Online Blog Directories. Most websites have to depend upon the search engines, but there are many popular directories now aimed just at categorizing and listing blogs and their content so that search engines are better able to find them. The search engines send their spiders to these directories to find out what is new.

6. By Their Nature, Blogs Tend To Be Inter-linked With Many Other Online Sources. Search engines love links. They use them, sometimes even more than a site's content, to determine how the website or blog should be ranked. If a lot of websites link back to your blog, they assume it must be popular and it will generally rise up in the listings compared with sites that don't have as many links.

7. It Is Easy To Promote Links To Well Organized Blogs. Trackbacking, comments, and pinging features help blogs promote themselves quickly and easily. Blog software has all sorts of features that encourage people to leave comments and link to their favorite posts.

8. Blog Software Tends To Be Cleanly Coded. This makes it easier for search engines to read and index their content. Many websites are full of Java Script and Flash programs that may be artistic, but which make it more difficult for search engines to read and follow their links. If a search engine can't read your content because it is not well written, or if the link uses invisible coding, you won't be indexed. That's one reason why blogs are read so much easier than many websites.

So blogs are popular, search engines love them, and they are easy to create with inexpensive software. Just these three reasons alone make them an incredibly cost effective tool for any wise marketer. They are currently the perfect method for a beginner with no Internet experience to get online in a hurry.

NEXT: Why You Should Be Blogging

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1215 S. Kihei Road, Suite 0-526
Kihei, Maui, Hawaii 96753
 

Depresion 2.0
Is Here!
Recently I have become a world traveler. Here I am at a resort in the Philippines with my wife Nikki.

I can tell you first hand, this recession is impacting people around the world. We are now facing the greatest recession since the Great Depression of the 1930's. I call it Depression 2.0.

 Count on the fact that conditions will get much worse. Warren Buffett, probably the world's richest man and one of the smartest business minds of our generation, recently predicted that things will  continue to get worse until the end of 2010! But he is also optimistic about the ability of the USA and the world to bounce back in the future.