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The best known and most successful PPC program is Google's AdSense. The ads tend to look like classified advertising; they must be placed within their own definite sections on your blog or website, so they don't really qualify as hyperlink text ads. Because AdSense is the biggest and best program for monetizing your blog, it is important that you do your homework and learn everything you can about this program, because it may just be your financial future.

1. A Summary of AdSense. AdSense is the premier program for serving up ads on a website or blog. Their revenue is in the multi-billion dollar range and a good percentage of that was paid out to all those partners who have AdSense on their websites. At the moment, this is certainly the best and easiest ad program for making money on the web. And for this reason, it is probably the first and best place for a new Internet marketer to start.

Google is probably the best at automatically "reading" the content on your page and instantly serving up relevant ads which are usually on the same subject as your web article or page. Of course, this isn't always the case, but more often than the other companies, they seem to get it right.

Ads that are nicely targeted towards the subject found in the articles on your sites are what your readers are looking for. This makes the odds much greater that a reader will be attracted to those ads and click on them. Google actually changes the ads every day on your site which tends to help your surfers from having "ad blindness" if they keep coming back and seeing the same ads over and over on your pages.

With AdSense, as with all of the PPC programs, the person who clicks on the link does not have to buy anything for you to make money. You are not really receiving a "commission" on sales, you are receiving a percentage of the money the advertiser pays to place his ad on your site. They merely have to click the link and go to the site that the ad link points to and you will receive your cut.

No selling actually has to take place. Many blogs, even junk blogs, are busy using AdSense to earn respectable passive income. All of your work is done for you, once you put your publisher's number inside of your blog code.

2. How Much Can You Make? Now while there are certainly those who complain about how little return they receive for placing these ads on a single blog, there are also hundreds of thousands of bloggers who are making serious money with this program. We've talked about Darren Rowse who published a report years ago about making $30,000 per month with Google. He is now claiming that AdSense is his biggest income producer, responsible for 35 percent of his income.

Then there is Joel Comm who has claimed in the past that he was bringing in at least $25,000 per month just with AdSense. Jon Ledger has shown documentation for reaching $40,000 per month in AdSense revenue. 

In other articles I discussed the poll which Darren Rowse did on his problogger.net site about AdSense income. He asked his readers — who are about 90% bloggers — what they made with Google. Of 1205 readers who responded, 81 percent use AdSense. Five percent of readers earned over $10,000 in the month of November, 2006. Some bloggers must therefore be pulling in about $120,000 a year. Darren reported that this number has risen dramatically from his 2005 poll. The survey also showed 17% earned between $1000 and $10,000 per month, while 25% earned between $500 and $1000 per month. Around half (or 46%) earned under $30 per week.

If you want to calculate how much money you could make using either someone else's stats or your own (or make up numbers for comparison), check out: www.freeadsensecalculator.com.

3. AdSense Rules. Whatever you do with AdSense, be sure that you read and copy Google's AdSense Terms of Service (TOS). If you do not obey their rules, you may forever relinquish your fat AdSense paycheck. Knowing that's what you must do and following it is absolutely essential. You don't want to get yourself booted out of the program because you accidentally violate a rule.

Be sure also that you find out if a niche area that you are considering is one that they will prohibit, like gambling, racism or adult subject matter. As the rules keep changing, you must be certain that you are on their blog mailing list and keep up to speed. Nothing is worse than to be punished for breaking a rule you didn't even know existed.

In the free Special Report you get for subscribing to this site, I also have an example of the guy who recently had his AdSense account banned because he was running some junk bonds. He was on track to make $80,000 and Google booted him. Make sure you go and read the Special Report by SUBSCRIBING HERE!

4. Beware of Click Fraud. Probably the biggest rule of all to be aware of is that you will never, under any circumstances, click on your own ads. This is called "click fraud" and it will push you out of the program faster than anything else you can do. Don't go onto another computer and click your ads; don't ask your friends to click your ads; don't tell your blog visitors to click your ads. If you do any of those activities, know that big brother Google will find out and you will be banned for life. Also, you are not allowed even to suggest to your readers that they should click on your ads. That would be a violation of the TOS.

Again, be sure and read over the Special Report I have prepared for you to protect your AdSense account. This could be very important to your financial future income.

5. Tracking Your Ad Clicks. By default, Google will put all of your page impressions and clicks into one giant bucket. You will have no way of knowing how much each individual ad or page or site earns (if you have many). "Channels" are Google's method of breaking down your earnings so you can analyze the websites and the pages independently to see where the money is coming from. But they only allow you 200 channels and if you have lots of sites and lots of pages, you will be unable to tell what's coming from where.

The more information you have on what is actually happening on your weblogs, the more likely you will be able to increase your income. So getting the information that Google is not providing becomes extremely important. Tracking your clicks is the key to that knowledge. You want to know which ads on which pages are being clicked. You also want to know which keywords are bringing in your traffic. That will allow you to tweak your pages for those search terms. You can also use this data to build future pages that bring in even more income.

This kind of software will also enable you to do tests to see if one design or color or heading or ad position is better than the others. To do all this, you'll want to pick up some AdSense tracking software.

6. Signing Up For AdSense. If you want to set up an AdSense account, you must first have a website or a blog. If you have a site, even if you don't plan to put any ads on it, use that web address when you sign up at www.google.com/adsense. If you don't yet have either a website or blog, probably the easiest way to get your account is just to start a weblog on Blogger.com. Then just post an article or two for a couple of days. Once you have some content loaded, click on "open an AdSense account" in your control panel on the Blogger.com site.

7. Tips for Improving Your AdSense Clicks. Where should you place your ads on your blogs for best click-through rate? Google has a "heat map" which is their ad placement recommendations.

The top left hand corner of a web page is the first place a surfer's eyes will go. Then across the top header and (according to Yahoo!) down the right sidebar. Google states that down the left sidebar (where people are used to looking for a navigation bar to click, is one of the best locations.

The best place for your ads is usually toward the top of the page and visible when the page first appears (they call this area "above the fold"). Placing the ads way down on the page is not a good idea on the home page. But placing them at the end of an article can work well, especially if the article is left unfinished.

Google offers an AdLink bar which can be used either horizontally or vertically. I think you should prefer the horizontal version because it looks like your web site's navigation bar. Many advertisers get strong click through rates with these bars. Whether you use the AdLink bar horizontally or vertically, make certain it is above the fold, or in the top half of the page. Be sure to place it before your own menu bar, not after it, as it will more likely be clicked upon by readers looking for your blog's menu.

There are many different ad formats with AdSense. Whenever possible, use only one AdSense block per page as this will increase the amount each click will pay you. The higher paying ads will show before the lower paying ads, in the same way, higher paying ads on AdWords will usually be placed higher on the page at Google's search engine.

Their are two top ad formats to use: the large rectangle (which is 336 x 280). this format has been proven to be the best ad format to use. Don't use borders around your ads. Make the URL link at the bottom of the ad, medium or dark gray. Remember, you want your ads to look just like links, not ads. You do this by making your site navigation match the ads on it (or vice versa). Always check out Google's recommendations, because if anyone knows what's working in their program, they do.

If no relevant ads are available for one of your blog content pages, the Google ad will be left blank (with white space showing). If you don't want to see that blank space showing on your page, you can use collapsing ad units. These ad units are an optional advance feature of alternate ads; the ad unit code will collapse the ad units so that it takes up no space, if there are no targeted ads available. It is always important for you to make maximum use of your web space, as this is where your income comes from.

8. Using AdSense With Other Ads. You will want to consider using other advertising programs on your blog sites. Does Google allow this? In some cases they do. Of course, they do not allow advertisements to run on the same pages if those ads resemble AdSense. This would definitely apply to Yahoo! Publishers Network. But contextual ads that run on the same pages as your AdSense ads are considered okay. This includes Chikita, Kontera, Intellitxt, and Amazon (all of which we'll discuss in upcoming articles).

9. AdSense Help. You can get help from the AdSense program in many ways. Also, keep looking at the official AdSense blog, which will keep you up to date on their policies, tips, tricks, reporting and changes in ad units, etc. You can find it located at:

http://adsense.blogspot.com

NEXT: Yahoo! Publishers Network

Is My Advice is Helping You?

1215 S. Kihei Road, Suite 0-526
Kihei, Maui, Hawaii 96753
 

Depresion 2.0
Is Here!
Recently I have become a world traveler. Here I am at a resort in the Philippines with my wife Nikki.

I can tell you first hand, this recession is impacting people around the world. We are now facing the greatest recession since the Great Depression of the 1930's. I call it Depression 2.0.

 Count on the fact that conditions will get much worse. Warren Buffett, probably the world's richest man and one of the smartest business minds of our generation, recently predicted that things will  continue to get worse until the end of 2010! But he is also optimistic about the ability of the USA and the world to bounce back in the future.

If you have lost your job (or are about to), you should understand that the real difference between today and the 1930's will be our ability to communicate with other people and sell products and information throughout the world. If you want to insulate yourself against the worsening financial conditions that will continue to plague the entire planet for some time to come, then learn how to be successful on the Internet! This FREE website will be a great help in the coming months.
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--John Souter

Throwing Enough Mud On the Wall...
One of the big secrets that you should understand, is that you will probably not make much money if you have just one blog. The real power in building AdSense and affiliate income is having a lot of websites and blogs. This dramatically increases your ability to get traffic and also to get "clicks."